Bitmatica – Starting fresh

Bitmatica is a full service product agency specializing in web and mobile apps. Going strong as a company for 8 years it was time for an update.

Redesigning the logo

The inspiration for the redesign wasn't purely the search for something new. The previous logo, though visually striking, had some flaws. With a total of 7 colors, its application opportunites were limited.

Additionally, when the mark was displayed in a one color format, it lost the uniquness of the multi-color version.

I set out to create a unique mark that was simple and versatile. One that would feel modern and be flexible in the ever-changing technology landscape.

New decade, new website

In addition to the rebrand, I designed and developed a new website that put the brand to use and was more in line with our current messaging.